We Are Strategic Builders

Quality and an owner's mentality is what we provide. No more guessing about how to efficiently bid a project, how to design for the future or how to build on time and on budget. We are a builder, built for the long run. Come and meet with us to find out how we can help you.

Company Overview

Strategic Builders was started in 2012 by the owners of the J. Fisher Companies. Since then, SB has built hundreds of millions in assets and is planning on doubling its growth this year.


Office and TI’s

Multi-Family Housing

Custom Homes

Industrial and Flex


Strategic Builders' executive team has experience in almost every type of project you can think of, including government, multi-family, medical office, educational facilities, office and manufacturing/industrial projects. Their combined total overseen construction costs total over 1 billion in the past decade.

Christian Traeden
Managing Director
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    Christian Traeden is the Managing Director of Strategic Builders. As a partner he has helped build the company over the past 5 years into one of the leading multi-family and commercial general contracting companies in Utah. He oversees all facets of the company’s organization, structures, processes and construction projects.

    Christian has 17+ years experience in the construction industry as project manager, COO, division president, and executive vice president, overseeing and building projects from custom homes, office, retail, restaurant, multi-family, industrial, warehouse, auto dealership, mixed us, and self-storage. His leadership roles have helped Strategic Builders continue to grow and add value to the construction market.

    Christian received both his undergraduate degree and his Masters of Real Estate Development from the University of Utah.

    Christian and his family enjoy the Utah outdoors and all that this state has to offer.

Joe Vashaw
Director of Operations
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    Joe Vashaw is Director of Operations for Strategic Builders. His work includes overseeing the construction projects from start to finish, establishing relationships with ownership groups, and working with the management team to develop the people and processes that are vital to successful project delivery.

    Joe has worked for 20+ years in the construction industry in Virginia, Washington DC and Utah. In the last 10 years he estimated and managed more than 4,000 multifamily units as well as offices, sports facilities and retail space with combined contracts of nearly $600 million.

    Joe studied business management at Mary Washington University and lives in Davis County with his wife and six children.

Alex Shirley
Director of Pre - Construction
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    Alex Shirley is the Director of Pre-Construction for Strategic Builders. His work entails overseeing the creation of ideas that lead to future project reality by working with Owners, Developers, and Architects. Guiding design, construction means and methods and budgets to create project success for all parties involved.

    Alex has worked for the past 14 years in the construction industry in Northern Utah. Beginning as a finish carpenter in his teenage years, he developed a passion for hard work and an attention to detail. He’s been in the commercial construction world for the last 10 years with direct involvement in each project estimating, supervising and managing mostly multifamily projects along with residential, assisted living, retail and office totaling over $150 million.

    Alex studied in the Architecture program at the University of Utah before completing his BA degree in Urban Planning. He resides in Davis County where enjoys his free time at home with his wife and 2 young children.